BrightEdge

Brightedge SEO Definitions

Here is a brief summary of terms to help departments understand the Brightedge labels:

Keyword: a word or phrase commonly used in browser searches to help find what a searcher is looking for
Search Volume: number of unique searches per month (+ this search analyzes XX compared to XX search data)
Competition: the computer-assessed accessibility of our webpages to rank for that keyword, based on the competition of the word with other webpages – low is easiest to rank for, high is most difficult
Keyword Value: the computer-assessed value of a keyword on a 1-100 scale – 100 is most valuable, 1 is least valuable (+ some search volume may just be low or high for the month assessed; this is an “average value” number)
DO NOT APPLY section: a human-sorted listing of keywords that do not directly apply to our major page, but may provide insight to the similar kinds of words searched by Google searchers
* Page: the external page that for which a competitor ranks
* Page Number: the Google page number for a competitor’s page, based on an individual keyword’s blended rank
* Blended Rank: the rank spot in Google where a competitor’s page, sits based on a specific keyword (+ there are approximately 10-12 rank spots on each Google page, – e.g. rank 50 would be ~page 5)
On competitive analysis pages only